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Logo and Branding Refresh with Revised Website Communicate Synteract’s Collaborative Culture and Growth

14-year-old full service CRO introduces Shared Work-Shared Vision branding


SAN DIEGO – Mar. 4, 2009 – Synteract, Inc. launched its new Shared Work-Shared Vision(SM) brand with a revised logo, tagline and Website at www.synteract.com. The refreshed branding for the seasoned contract research organization (CRO) demonstrates Synteract’s current capabilities and partner-focused approach to conducting clinical research trials for companies in the biotechnology, medical device and pharmaceutical industries. It also signals an expansion of support for larger, national and international, later-phase trials for the company. 

The new Website features an easy-to-use interface and open layout, allowing visitors to quickly locate useful information and submit requests for specific information. It has enhanced capabilities for contact to technical support and registration forms for experienced investigators who want the opportunity to be collaborative partners in developing and managing successful clinical trials to test products that will combat disease and improve the health and quality of life for people worldwide. 

“The new brand identity truly communicates Synteract’s culture – the capabilities of a large CRO with the responsiveness, accessibility and personal touch you find in a focused customer support business,” said Synteract co-founder and Executive Vice President Russell Holmes. “The new website's design, illustrations and content exemplify the tagline and our philosophy of partnering with our clients.” 

Synteract tapped Diseño Communications, a San Diego-based brand strategy and graphic design firm, to oversee the process. Diseño’s team developed a set of sophisticated, contemporary brand characteristics designed to elevate Synteract’s market presence. Diseño collaborated with Clearpoint Agency, an award-winning public relations firm also based in San Diego, on messaging, navigation and content writing for the new Website. Bob O’Brian Caricatures provided unique, whimsical illustrations to demonstrate Synteract’s sense of fun, while artist Benjamin Vincent also contributed illustrations. 

The Website's back-end features Diseño’s proprietary AdminSavR™ content management system software, which enables Synteract to quickly and easily update clients on its news by posting press releases, event schedules and media coverage. 

According to Chadric Humphreys, president and creative director at Diseño, “The updated brand successfully leverages Synteract’s standing as a mature company, with a growing global network, that’s flexible, adaptable and fun to work with.” 

Established in 1995 by two veterans of the pharmaceutical industry, Synteract is a privately held, full-service contract research organization, dedicated to meeting the clinical research, technology, and safety needs of biotechnology, medical device, and pharmaceutical companies. The company’s mission is to provide high quality yet personal service, working closely with drug and device sponsors as though a department within their company. Headquartered in Carlsbad, California, Synteract possesses clinical trial expertise in a wide range of therapeutic areas, including a strong emphasis in oncology, central nervous system (CNS), cardiovascular disease, and ophthalmology. The company recently established an office in RTP, North Carolina to support its East coast and international clients. For information, http://www.synteract.com or (760) 268.8200. 

CONTACT: 
Beth Walsh 
beth@clearpointagency.com 
858-724-2500

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